Page title-Title tag-Meta title
Make sure to get the keywords you would like to be found on Google with at the beginning of the text, since it is they who must act as eye-catcher for your page. At the same time, the keyword in the title the advantage if they specifically match words in a Google search, then they will be displayed with a bold font in a search result.
All pages on a website must have unique page titles. Multiple pages with the same titles can harm your result in a Google search and make the page harder to navigate for your visits.
How much of the title that will be shown in a search, depends on how many pixels it occupies. A good rule of thumb, if you want to be reasonably sure of getting the whole title with, is that it must be a maximum of 55 characters including spaces.
Type the title, so it clearly communicates what the audience can expect to encounter on the page when they click on the link.
Page description-Description tag-Meta description
This is the text that will be shown below your page title and your link when your page will appear in a Google search. As with the page title, it is important to have an accurate description of what the audience can expect to encounter on the page.
Keywords that specifically match words in a Google search will also be shown here with bold in the search results. That is why it is a good idea to have them.
Just like with the page titles, it is important that the page description is always unique to that page.
Also here use Google pixels to calculate how much of the text that will be shown. If you want to be reasonably sure that the entire text will be shown, so it must be kept at maximum 160 characters including spaces.
Do not fill the text with keywords in places where they do not naturally fit-the most important thing is that the text sell is easy to read and understand, as well as encourage the target audience to click on the link.
Post should have Headings (H1, H2)
Text in H1 should reflect the content of the page. It can be achieved, inter alia, by implementing the page's keywords.
Make only one H1 heading per page.
Of course you must have your own keywords in the text, but only to the extent that it is natural to use them.
Change your language, among others with the singular and plural forms and synonyms of your keywords. It gives a better language and makes your site easier to find.
Use like a cuff (a few lines written in bold under the heading or under the heading) to capture your audience's interest, so they read on.
Visits to websites don't read pages from the top down, but skim them for the content that is relevant to exactly what they are looking for. You can therefore usefully use bold, italics, and bulleted list to highlight your keywords and assist visits to the page quickly get an overview and find what they're looking for.
If there is a lot of text on the page, it is important to divide it up into smaller sections. A massive wall of text from the outset can easily scare the customers away. Use images to "break" if necessary in the text up into sections.
Avoid copying text. Google penalizes you with a worse location, if your website contains text that can be found elsewhere on the Web. It is important, therefore, that the text on your page is original and not just "borrowed" and easily rewritten.
How to make SEO optimized Pictures
Fill in the Alt text for your images. The ALT text is the one that will be shown in a yellow square when you hold your mouse on an image. Give a short, precise description of what the image depicts, and use your primary keyword, if applicable.
Enter a name for your image files, and then the file name will reflect the image's content.
Avoid a large image, which takes a long time to load, since Google penalizes slow pages with a lower ranking.
These councils will not in isolation, to ensure you a good ranking on Google, but if you follow them, then you have taken an important step toward a website with content that takes account of both Google and your target audience.