Paid advertising on search engines (Paid Search Marketing) is the process of improving the volume and quality of traffic to a Web page or site by buying ads on search engines. The Search Results page usually contains a combination of natural and paid search results. They are usually paid search results in some way marked so that users can browser to distinguish them from natural (organic) results the time.
Search Engine Marketing (Search Engine Marketing, SEM) is one of the forms of Internet marketing that seeks to promote websites by increasing their web visibility on search results pages.
Search Engine Marketing is a term that covers two areas: Improving Web traffic to a site by optimizing a Web site for search engines (Search Engine Optimization, SEO)
If you have a website and are not sure what to do to optimize it for search engines, we recommend that you answer the question “How Do I Implement SEO on my own site?”located in our section" Asker - no loafing ".
No need to wait months or years to your site organically finds a way towards a high position on the search results pages. With paid advertising on search engines to the desired results are coming now.
Paid advertising on search engines: As we have already said, paid advertising on search engines is a term for a process of improving the volume and quality of traffic to a Web page or site by buying ads on search engines.
These ads typically appear at the top of the SERP or from the side, and more and more look like the organic results. Currently, Google indicated with a small yellow label "Ads".
How to impact Google adwords on the search results page SERP: It should be noted that Google is the only search engine that sells these ads, Yahoo and Bing also have their own ad network called Yahoo Bing Network but given the dominance of Google, in this article will be based on Google AdWords.
Basically, you take some keywords that users can use the browser in your search on Google, and then create an ad that will appear on the search results pages (SERPs) based on those keywords.
Of course you probably will not be the only one who wants to reach the users who use these special keywords or terms. Others may also bid for the same search term so that the top of the search results page often looks like this.
If you want your ad to appear at all, then you have to fight with competitors and to give you a better offer (bid), ie. To offer much you are willing to pay Google AdWords every time a user clicks on your ad. AdWords uses a model of "pay per click" (Pay-per-Click, PPC), which is a system of advertising in which page the advertisement emphasizes the price he is willing to pay for a click on their ads.
Therefore, it is obvious that what is your offer greater (you are ready to relative to competitors for that particular search term, you pay more for a click on an ad), the greater the likelihood that your ad will appear in search results.
However, what is important to emphasize is that Google is in the process of decision-making does not take into account only the largest but also offer something called "Quality Score".
Quality rating (Quality Score): Another important concept to understand is what Google calls "Quality Score" (Quality Score). Each keyword in Google AdWords account has a 'Quality Score'. Google looks at how relevant and useful your ad for users and for search terms they use. Also, be taken into account and how many clicks your ad received earlier, the term for this is "CTR" (Click-Through Rate, CTR), and how relevant your landing page (the page that opens when you click on an ad) .
In principle, the relevance is one of the key things. Relevant ads is one that is largely coincides with the user's query or search term and who will most likely produce a high conversion rate. This ad will get high "Quality assessment". Keywords that have high "Quality assessment" enables to obtain more ranking at a lower "cost per click" (CPC) by generating more relevant Lead's and therefore with a better return on investment (ROI).
All in all, you have a higher Quality Score, the better. In fact, even if your maximum bid is less than the offer rivals, it is possible that your ad appears above the SERP their thanks to the fact that you have a better grade quality.
Competition: When advertising with AdWords you pay Google every time a user clicks on your ad. The price you're willing to pay for each click is referred to as "CPC" (Cost-Per-Click, CPC). So, to clarify, CPC is the amount of money that is paid for by clicking on the site, while the PPC advertising system in which page the advertisement emphasizes the price it is willing to pay for a click on an ad.
With CPC model of advertising you pay for each user click on your ad while the model of advertising "Price per impressions" (Cost-Per-Mille, CPM), you pay for every 1000 impressions (impressions) of your ad. The user does not need to click on your ad! Here it is just that the ad is displayed to the user.
Also, with CPC advertising models have the option to select whether you want to manually or automatically to regulate its stake ie. You’re willing to pay for each click. In the manual settings, you can select the amount you're willing to pay for each click on your ad, while the automatic settings, it works with Google within your budget, and theoretically brings you the most clicks possible within that budget.
It is important to point out that you and CPC and CPM advertising model that will let you upload. Defining the maximum amount role in Google AdWords.
The time it takes to Google AdWords review all relevant advertiser bids for a particular search term and thereby do the whole process which decides whether it will be auctions or not, keep the auction, which analyzes the offer has the best financial bid plus the best "quality evaluation" and finally publish the ad on the search results page, the time it takes for a user types in a search term and get results. Which is about 0.26 seconds?
AdWords works so well that 40% of Internet users is not even aware that the Google AdWords ads actually. Very easily it can happen that users simply ignore the organic search results that are displayed below the AdWords ads, mostly because of their quality.
What are the adwords alternative?
Like yahoo bing chitika and many others Ad publishing house are working on this field. Optimization for Internet search engines (Search Engine Optimization, SEO) is the process of improving the volume and quality of traffic to a Web page or site that arrives via search engines as a result of natural (organic) search. Optimization for Search engines (SEO) includes all the methods, tactics and processes that can increase the probability of occurrence and the higher ranking of your website in the organic (non-paid) search results.
Finally, what can you recommend is a very useful guide for all those who want to learn how to run an AdWords campaign? Instructions can be found in the articles.