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what is google adwords and how does it workAdWords is Google's Pay-Per-Click program contextual advertising, which represents the primary source of income for the company. Google AdWords ads are displayed on search results pages as well as on a large number of Web sites that are part of Google's ad network (Google Display Network).
Paid advertising on search engines (Paid Search Marketing) is the process of improving the volume and quality of traffic to a Web page or site by buying ads on search engines. The Search Results page usually contains a combination of natural and paid search results. They are usually paid search results in some way marked so that users can browser to distinguish them from natural (organic) results the time.

Search Engine Marketing (Search Engine Marketing, SEM) is one of the forms of Internet marketing that seeks to promote websites by increasing their web visibility on search results pages.

Search Engine Marketing is a term that covers two areas: Improving Web traffic to a site by optimizing a Web site for search engines (Search Engine Optimization, SEO)
If you have a website and are not sure what to do to optimize it for search engines, we recommend that you answer the question “How Do I Implement SEO on my own site?”located in our section" Asker - no loafing ".

No need to wait months or years to your site organically finds a way towards a high position on the search results pages. With paid advertising on search engines to the desired results are coming now.

Paid advertising on search engines: As we have already said, paid advertising on search engines is a term for a process of improving the volume and quality of traffic to a Web page or site by buying ads on search engines.

These ads typically appear at the top of the SERP or from the side, and more and more look like the organic results. Currently, Google indicated with a small yellow label "Ads".

How to impact Google adwords on the search results page SERP: It should be noted that Google is the only search engine that sells these ads, Yahoo and Bing also have their own ad network called Yahoo Bing Network but given the dominance of Google, in this article will be based on Google AdWords.

Basically, you take some keywords that users can use the browser in your search on Google, and then create an ad that will appear on the search results pages (SERPs) based on those keywords.

Of course you probably will not be the only one who wants to reach the users who use these special keywords or terms. Others may also bid for the same search term so that the top of the search results page often looks like this.

If you want your ad to appear at all, then you have to fight with competitors and to give you a better offer (bid), ie. To offer much you are willing to pay Google AdWords every time a user clicks on your ad. AdWords uses a model of "pay per click" (Pay-per-Click, PPC), which is a system of advertising in which page the advertisement emphasizes the price he is willing to pay for a click on their ads.

Therefore, it is obvious that what is your offer greater (you are ready to relative to competitors for that particular search term, you pay more for a click on an ad), the greater the likelihood that your ad will appear in search results.

However, what is important to emphasize is that Google is in the process of decision-making does not take into account only the largest but also offer something called "Quality Score".

Quality rating (Quality Score): Another important concept to understand is what Google calls "Quality Score" (Quality Score). Each keyword in Google AdWords account has a 'Quality Score'. Google looks at how relevant and useful your ad for users and for search terms they use. Also, be taken into account and how many clicks your ad received earlier, the term for this is "CTR" (Click-Through Rate, CTR), and how relevant your landing page (the page that opens when you click on an ad) .

In principle, the relevance is one of the key things. Relevant ads is one that is largely coincides with the user's query or search term and who will most likely produce a high conversion rate. This ad will get high "Quality assessment". Keywords that have high "Quality assessment" enables to obtain more ranking at a lower "cost per click" (CPC) by generating more relevant Lead's and therefore with a better return on investment (ROI).

All in all, you have a higher Quality Score, the better. In fact, even if your maximum bid is less than the offer rivals, it is possible that your ad appears above the SERP their thanks to the fact that you have a better grade quality.

Competition:  When advertising with AdWords you pay Google every time a user clicks on your ad. The price you're willing to pay for each click is referred to as "CPC" (Cost-Per-Click, CPC). So, to clarify, CPC is the amount of money that is paid for by clicking on the site, while the PPC advertising system in which page the advertisement emphasizes the price it is willing to pay for a click on an ad.

With CPC model of advertising you pay for each user click on your ad while the model of advertising "Price per impressions" (Cost-Per-Mille, CPM), you pay for every 1000 impressions (impressions) of your ad. The user does not need to click on your ad! Here it is just that the ad is displayed to the user.

Also, with CPC advertising models have the option to select whether you want to manually or automatically to regulate its stake ie. You’re willing to pay for each click. In the manual settings, you can select the amount you're willing to pay for each click on your ad, while the automatic settings, it works with Google within your budget, and theoretically brings you the most clicks possible within that budget.

It is important to point out that you and CPC and CPM advertising model that will let you upload. Defining the maximum amount role in Google AdWords.

The time it takes to Google AdWords review all relevant advertiser bids for a particular search term and thereby do the whole process which decides whether it will be auctions or not, keep the auction, which analyzes the offer has the best financial bid plus the best "quality evaluation" and finally publish the ad on the search results page, the time it takes for a user types in a search term and get results. Which is about 0.26 seconds?

AdWords works so well that 40% of Internet users is not even aware that the Google AdWords ads actually. Very easily it can happen that users simply ignore the organic search results that are displayed below the AdWords ads, mostly because of their quality.

What are the adwords alternative?
Like yahoo bing chitika and many others Ad publishing house are working on this field.  Optimization for Internet search engines (Search Engine Optimization, SEO) is the process of improving the volume and quality of traffic to a Web page or site that arrives via search engines as a result of natural (organic) search. Optimization for Search engines (SEO) includes all the methods, tactics and processes that can increase the probability of occurrence and the higher ranking of your website in the organic (non-paid) search results.

Finally, what can you recommend is a very useful guide for all those who want to learn how to run an AdWords campaign? Instructions can be found in the articles.

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What Blockchain and Bitcoin Mean for the Protection Business You may have heard the expressions "blockchain" or "Bitcoin" utilized as a part of tech hovers in the course of recent years. These ideas, alongside intense utilize cases, are changing how we consider money, exchanges and contracts.

Simultaneously, they're likewise changing how we consider the protection business. These progressions will affect protection bearers and operators, and how protection is purchased and sold. That implies understanding blockchain and Bitcoin is essential in case you're hoping to win in the cutting edge protection industry. This post has you secured. It gives meanings of blockchain and Bitcoin, at that point separates why this data is critical to protection industry experts. 

WHAT IS BLOCKCHAIN? WHAT IS BITCOIN? 

In their book Blockchain Upheaval, Wear and Alex Tapscott clarify that blockchain is "the brilliantly straightforward, progressive convention that enables exchanges to be at the same time mysterious and secure by keeping up a sealed open record of significant worth." The blockchain is intended to store exchange records ("obstructs") in numerous spots, connected to each other (henceforth the "chain" some portion of the name) and straightforward to any client who wishes to see them. Critically, this record can't be changed, so anybody can see a typical and exact rundown of authentic exchanges. Bitcoin is a kind of computerized money that utilization's blockchain innovation. It's not by any means the only one that utilization blockchain, yet is one of the more prevalent alternatives available. Despite the fact that bitcoin is the most famous cryptographic money upheld by blockchain innovation, other advanced monetary forms, for example, ether and litecoin—utilize blockchain innovation too. All bitcoin exchanges are recorded in a decentralized open record that can't be adjusted. In principle, this is something worth being thankful for on the grounds that it makes trust among all gatherings of the exchange and gives an unmistakable trail of procurement that avoids fake exchanges. This is one manner by which blockchain can possibly change exchanges. However, remember that blockchain does not need to be money related. 

Ramifications OF BLOCKCHAIN AND BITCOIN FOR THE Protection Business Blockchain applications like cryptocurency, shrewd contracts and decentralized models for protection will change how protection is appropriated. What's more, when you change how protection is disseminated, you significantly modify how existing players profit and test business as usual. Insurance agencies could utilize the blockchain to make a disseminated record that cultivates straightforwardness, successfully tracks cases and exchange history, and gives perceivability into the authenticity of a claim. Brilliant contracts based on the blockchain can balance deceitful claims by recording exchange history on people in general system, which would dismiss different cases for a similar occasion. This could spare the business billions and open up gigantic chances to make huge measures of significant worth for buyers. Cryptocurriencies can make trust amongst safety net providers and their clients could make trust. For example, INGUARD was the principal insurance agency to acknowledge bitcoin installments. We did this since it was the correct activity for our well informed clients—a state of mind very rare in the protection business today. Consider: 40% of protection premiums turn over every year—and 66% of buyers would purchase protection on the web in the event that they could. 


What's more, and, after its all said and done, they're scarcely happy with back up plan sites. Shoppers don't confide in their safety net providers to put their best advantages on the most fundamental level or execute in a reasonable, break even with way. Bitcoin and blockchain innovation, as we would see it, are devices that can possibly carefully ensure customers, as well as reestablish assume that their needs are being met. Innovation appropriation in the protection business ought to dependably make more an incentive for shoppers. It should expel contact from the purchasing procedure and empower a superior client encounter. What's more, its adequacy ought to be estimated by consumer loyalty, not the amount PR or advertising duplicate another framework creates. That doesn't generally happen. In any case, with the focal points blockchain innovation gives, that could begin to change. Also, that will be advance in reality.
 
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